Speak to Write · Ghostwriting + Marketing
Become the Authored Authority in Your Niche, Without Writing a Word
For financial advisors, attorneys, and business owners. We interview you 1 hour a week, write in your voice, publish your book, and ship you a marketing plan.
275+ books published since 2013. Clients have used theirs to scale to $300M AUM, add $1M+ in firm revenue, and write $40M of new business in a year.
Backed by our 2x ROI guarantee. If your book does not generate at least 2x its investment in client value, we keep working until it does.
Michael DeLon
Founder, Paperback Expert
“I personally run every intro call. We will diagnose whether a book actually fits your client-acquisition motion, or tell you it does not. No pitch, no pressure, 30 minutes.”
- ✓30 minutes, on Calendly, no sales handoff
- ✓You leave with a clear yes / no on whether a book fits
- ✓In-house team of 29, not a freelancer marketplace
Or read 275+ client outcomes first.
A few of the 275+
Advisors and attorneys whose book is doing the selling
Joe Schmitz Jr.
CFP, Financial Advisor
“I Hate Taxes”
Steve Grover
Grover Law Firm
“Will Power”
Brad Pistole
Trinity Insured
“Safe Money Matters”
Leonard Raskin
Raskin Global
“FiduciWho?”
See all 275+ client outcomes · Every engagement is backed by our 2x ROI guarantee.
275+
Books Published
13
Years in Business
29
Team Members
2x
Guaranteed ROI
What a Book Changes for Advisors and Attorneys
Three things we have watched 275 authored books do for service business owners since 2013, with named clients and outcomes you can verify on the wins page.
Shorten the Sales Cycle
Prospects who read the book arrive pre-sold. Leonard Raskin (Raskin Global) sends FiduciWho? to prospects as homework before the first meeting. Brad Pistole closes roughly 70% of prospects who receive a copy. The book runs the first meeting before you do.
Add a Revenue Line, Not a Royalty Line
We score books in client value, not Amazon rank. Steve Grover added $1M+ to his law firm. Peter Marchiano added $100K+ in 12 months. Joe Schmitz Jr. scaled from 1 employee to 40, and from $0 to $300M AUM, on the back of one book.
A Marketing Plan, Not a Manuscript Handoff
Most ghostwriting ends at the manuscript. Ours does not. Every engagement ships with a written marketing plan covering distribution, referral mechanics, podcast guesting, and follow-up sequences, plus a 2x ROI guarantee on the whole package.
How It Works
Idea to published book on a typical 4 to 6 month engagement, with about 1 hour a week from you. An 11-person book team (writer, interviewer, copyeditor, cover designer, publisher, marketer, and the rest) handles the other 39. See the 12-milestone pathway.
Month 1: Book Blueprint
Brand strategy questionnaire plus a discovery session to map your business, your buyer, and the deal you want the book to win. Output: a Book Blueprint and a reader-tested outline. Then we match you with a writer whose interview style fits your industry.
Months 2 to 4: Speak to Write Interviews
One hour-long interview a week, roughly one chapter per call. You talk in your voice, the team drafts in your voice. After the first two chapters, we pause for a Two Chapter Check In so the tone is locked before the rest is written.
Month 5: Edit, Design, Publish
Copyeditor and proofreader clean every line. Cover designer and interior designer produce a print-grade book. Our publisher registers the ISBN and distributes on Amazon and the major platforms. You approve the proof, we ship the book.
Month 6 and beyond: The Marketing Plan
Most ghostwriting ends at the manuscript. Yours ends with a written marketing plan covering distribution, referral mechanics, podcast guesting, and follow-up sequences. Backed by the 2x ROI guarantee: if the book does not generate at least 2x its investment in client value, we keep working.
How Paperback Expert Compares
Most advisors and attorneys evaluating a book end up looking at three other paths. Here is what each one does, what it leaves you to figure out, and where we sit.
| What you get | Paperback Expert Speak to Write + marketing plan | Prestige ghostwriter Solo shop, no marketing layer | Freelance marketplace Hire a writer, ship a manuscript | Book-funnel agency Lead-gen first, authorship second |
|---|---|---|---|---|
| Ghostwritten in your voice | Sometimes | |||
| Publishing handled in-house | Sometimes | |||
| Written marketing plan included | Sometimes | |||
| In-house team, not a freelancer marketplace | Sometimes | |||
| Founder runs every intro call | ||||
| Author time commitment | ~1 hr / week | 10+ hrs / week of drafts | Full DIY draft | Heavy ghost interviews |
| Typical timeline | 4 to 6 months | 12 to 18 months | Unbounded | 6 to 12 months |
| Price band | Mid-five figures | $50K to $200K+ | $1.5K to $15K | Five to six figures |
| 2x ROI guarantee in writing |
Paperback Expert
Speak to Write + marketing plan
- Ghostwritten in your voiceIncluded
- Publishing handled in-houseIncluded
- Written marketing plan includedIncluded
- In-house team, not a freelancer marketplaceIncluded
- Founder runs every intro callIncluded
- Author time commitment~1 hr / week
- Typical timeline4 to 6 months
- Price bandMid-five figures
- 2x ROI guarantee in writingIncluded
Prestige ghostwriter
Solo shop, no marketing layer
- Ghostwritten in your voiceIncluded
- Publishing handled in-houseIncluded
- Written marketing plan includedNot included
- In-house team, not a freelancer marketplaceIncluded
- Founder runs every intro callNot included
- Author time commitment10+ hrs / week of drafts
- Typical timeline12 to 18 months
- Price band$50K to $200K+
- 2x ROI guarantee in writingNot included
Freelance marketplace
Hire a writer, ship a manuscript
- Ghostwritten in your voiceSometimes
- Publishing handled in-houseNot included
- Written marketing plan includedNot included
- In-house team, not a freelancer marketplaceNot included
- Founder runs every intro callNot included
- Author time commitmentFull DIY draft
- Typical timelineUnbounded
- Price band$1.5K to $15K
- 2x ROI guarantee in writingNot included
Book-funnel agency
Lead-gen first, authorship second
- Ghostwritten in your voiceNot included
- Publishing handled in-houseSometimes
- Written marketing plan includedSometimes
- In-house team, not a freelancer marketplaceSometimes
- Founder runs every intro callNot included
- Author time commitmentHeavy ghost interviews
- Typical timeline6 to 12 months
- Price bandFive to six figures
- 2x ROI guarantee in writingNot included
Bands are typical, not absolute. We are happy to talk through whichever of the three you have already priced; the intro call works either way.
Real Results from Real Clients
Over 275 business owners have published books with us. Here is what a few of them have to say.
“The I Hate Taxes book put us on the map. We went from 1 employee to 40 and scaled from $0 to $300M AUM.”
Joe Schmitz Jr.
CFP, Financial Advisor
10x to 50x ROI
“Not only does a book you have authored help your reputation in the market, I have also seen an increase in revenue by leveraging them in marketing of my law firm by at least $1 million.”
Steve Grover
Grover Law Firm, Alberta, Canada
$1M+ revenue increase
“Last year, we wrote $40 million. People say 'yes, yes, yes.' We don't get a lot of nos anymore.”
Philip Richardson
The Richardson Group
$40M in business
Questions Advisors and Attorneys Ask Before They Book
The six things buyers want straight answers to before the intro call. More on the full FAQ.
Ready to Use a Book to Win Better Clients?
Join Joe Schmitz Jr., Steve Grover, Brad Pistole, Leonard Raskin, and 270+ other advisors, attorneys, and business owners who use an authored book to shorten the sales cycle and multiply referrals.
30-minute intro call with founder Michael DeLon. Backed by our 2x ROI guarantee.